Sales training film for duPont Film Division (cellophane), featuring an angel and devil monitoring the activities of bakery salesmen on earth, and explaining how packaging helps to sell food. In Kodachrome.


This movie is part of the collection: Prelinger Archives

Producer: Handy (Jam) Organization
Sponsor: duPont (E.I.) de Nemours & Company, Cellophane Division
Audio/Visual: Sd, C
Keywords: Sales: Training; Heaven and hell; Food industry

Creative Commons license: Public Domain

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Reviewer: drunkenblaster - - March 30, 2012
Subject: Confused viewer
Excellent tips if you sell bread for a living!!!

But I am confused and I have a few questions.

How exactly is selling less bread and being a jerk while doing it evil? And am I to assume that there is a devil/angel team for everything and if so what side do they take for telemarketers? Does the devil want them to still sell less? So many questions are raised by this film, great for all ages.

Reviewer: LBFC - - February 28, 2012
Subject: How Do I receive the Legal Rights to this?
I want to use this in a documentary how do I get the rights?

Reviewer: doowopbob - - July 4, 2010
Subject: ....Those Were The Days...
Hey Kiddies..Remember Bond Bread With The Hoppy Stickers On The End..Oh Boy..!..And Wonder Bread With All The Pretty Colors..Well Peanut Gallery..The Bread Wrappers Were An Oil Based Product With Formaldehyde, And All The Pretty Colors Were Lead Paint..!..What An Addition To Your Skippy & Welch Or Fluffernutter Sandwiches That Added..Yum..!..Well Some Of Us Over 50 Years Later Are Still Here..Some Of Us Not..Thanks To The 50s Boy & Girl Graduates Of Ding Dong School We Can All Spell Cancer..!..P/S..Girls Who Whoulda Guessed The Dong In Ding Dong Whould Take On A Whole New Meaning At The Drive-In..! Whadda Life..Huh..?..Best Part Of Clip Is When Our Driver Stops The Girl Under The Neon Sausage Sign At A Supermarket, Then We Really Know Whats Goin' On In The Back Of The Bread Truck..!..Staff Indeed..!

Reviewer: marain - - September 18, 2008
Subject: Be a shame if this ran over your kid
This fun little film was made even better by the MST allusions to "organized wholesale bread crime"...."You want my coffee roll today? Be a shame if somethin' happened to your store"...getting the grocer to agree to more selling displays "Maybe I rough him up, maybe I bust his chops"...and my personal favorite: new shopping carts: "Be a shame if this ran over your kid". Watch out, it's the breadman!

Reviewer: Jah Gussi - - March 10, 2005
Subject: glm
glm

Reviewer: martini66 - - March 5, 2005
Subject: Eat at The Devil's Inn
Terrifying classic 50's sci-fi flick about a conspiracy of evil bread corporations to infest the general population with carbohydrates, through subliminal messages. Starring Ava Gardner,
Vincent Price and Marlon Brando (as the sausage shop owner). It is reported that Marlon Brando was so difficult on the set that the film ran over $5.3m to produce and was nearly cancelled. He demanded 450Lbs of fresh sausage
to be flown in from Italy daily. He consumed so much of the sausage that nine months into the filming, when they were finally ready to shoot the sausage shop scene, there were no sausages left for the display. Watch for the chilling "walnuts" scene, and the "revolving display" fixture will have you on the edge of your seat!
LESSONS: Never squash the bread, and always
place the white bread next to the Skippy
peanut butter; Cheese ads "ZIP" to
sandwhiches.

Reviewer: Biflspud - - March 28, 2004
Subject: MST3K did this one well
Episode #618, High School Bigshot has this sent up royally in front of it - sadly, that movie's yet to be released on DVD. Worth finding, if you're a fan of MST3K and this short.

Reviewer: Bill T. - - January 1, 2004
Subject: Heavy rising.
While this is very pretty to look at, I found myself uninterested in this tale of, of all things, bread merchandising. An angel and a devil duke it out about why the the baker is getting more sales. Again, nice color, but the story didn't really involve me for some odd reason.

Reviewer: ridetheory - - December 20, 2003
Subject: The Odd Logic of Otherworldy Wagers
The devil bets an angel that she can go down to earth to seduce a bread delivery guy into being a slacker. And she fails, so she wins the bet. I thought the devil made smarter bets than that! D'OH!

There's a revolving carousel bakery display in one scene that is pretty nutty and jaw-dropping.

Reviewer: Christine Hennig - - December 3, 2002
Subject: Out of This World
This film would have us believe that both heaven and hell are extremely interested in the fortunes of bread truck drivers. A driver with a poor sales record recently repented and changed his evil ways, so the Devil of Bread Sales makes a bet with the Angel of Bread Sales that he will go back to his old habits if a pretty woman makes fun of him. So the angel poses as a magazine writer and goes with the bread man on his route, where she is taunted by the devil in various guises (cab driver, cop, etc.). She makes a token effort to make light of the bread man's sales efforts, only to have him come back with the full-blown Gospel of Bread, to her delight and to the devil's chagrin. The whole concept of this film is really weird, and thus it is really fun to watch.
Ratings: Camp/Humor Value: *****. Weirdness: *****. Historical Interest: ****. Overall Rating: *****. Also available on Mystery Science Theater 3000, Episode #618: High School Big Shot.

Shotlist

Sales training film for duPont Film Division (cellophane), featuring an angel and devil monitoring the activities of bakery salesmen on earth. How packaging sells food. Chief value: stock shots of supermarkets, shoppers, and food.
Clouds fill frame (good)
ÒOut of this WorldÓ office with angel and devil
Angel has harp, devil pitchfork
Angel and devil keep records of successful and unsuccessful bakery salesmen, respectively
Finger following salesmanÕs sale chart, showing it going down, down, down
Angel in formal dress transformed into woman in swimsuit, then woman in career apparel and red hat
Angel and devil make bet to test ÒBill Dudley,Ó a bakery route salesman
Woman gets into bakery truck, followed by driver
CU their two faces while driving, he smiles
VS the work of a bakery deliveryman Ð dropping off bread and baked goods at stores and restaurants
Devil drives up in cab and admonishes woman: CU cab driver saying ÒYouÕre not just here for the ride, you know.Ó
VS man and woman driving around in cab of truck, speaking to one another
Man is peevish, looks at woman with pinched expression (she has insulted him)
Woman talks to Devil, who is dressed as a policeman, while they sit at a picnic table
Good CUs of dialogue from devil, dressed as cop
CU hand holding loaf of bread
Pan over different varieties of bread in cardboard tray
CU cop: ÒOh-oh, thereÕs something about that guyÕs tone of voice that I donÕt like.Ó
Various CUs of food in market; sausages, Diamond Walnuts in bags
Pan down aisle of candy in market
CU woman picks up jar of jelly off shelf and transfers it to basket
VS woman shoppers in market
Soup and sandwich display
Cheese sandwich display
CU cop saying: ÒItÕs jerks like that who end up as supervisors.Ó
Woman shopping in playsuit; wolf whistle offscreen; woman grimaces in response
Insensitive, impolite deliveryman alienating grocer (funny)
Route man talking to Italian grocer, who feels ÒlousyÓ
Route man congratulates, talks up grocer
CU hand closing door carefully
CU route man kneeling in aisle, looking up at camera (good)
CU pages of sales book turning, with grids and figures
Pan over messy bakery shelves in stores
Lots of talk about how to display goods for increased sales
Display with sign: ÒPack School Lunches With EnergyÓ
Display sign: ÒEat a Good Lunch Do a Good JobÓ
More displays

Ken Smith sez: "Red" (a devil) and "Whitey" (an angel), occupy a heavenly office and are the keepers of the sales records of "every wholesale bakery salesman on Earth." They make a wager on the fate of Bill Dudley, a delivery man for "Staff" breads, with Red betting that he'll fall back into his old, slovenly ways, and Whitey betting that he won't. Whitey agrees to play the role of temptress; she poses as a "feature magazine writer," researching an article on "modern food merchandising" (which requires lots of cellophane, I guess) and tries to talk Bill out of his good habits. Bill won't fall for it and Whitey (and all of humanity, really) wins.

CELLOPHANE PLASTICS DEMONSTRATIONS HEAVEN HELL DEVILS ANGELS RELIGION SETS BACKGROUNDS FANTASY SALES
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